Retail Direct

We create your own brands of aged spirits, whiskies, rums, tequila, gin, and vodka. You pick the name, we create the label, we source or create spirit, bottle it and ship it to you to resell in your store, restaurant or bar. 50% markup for retailers. Aimed at the off-premises retailer and on-premises bar or restaurant.

Available Programs

For The Retailer

Create your own private label brand of bourbon along with other spirits. Increase your profit margin from 20% for national brand to up to 50% for your own!

For The Retailer's Customer

Market the barrel to bottle program to your customers who want to create their own private label. Perfect for any occasion. Group of friends, associations, corporate gifts, 50th Birthday, etc.
How To Create Your Own Private Label Brand of Bourbon
1. Prepare for 180 to 225 bottles per barrel of your own bourbon packaged in 6 packs with an overall cost of $7,000 to $10,000.
2. Choose the type of bourbon: 90 proof, cask strength, finished in sherry casks or finished in port casks
3. Be ready with an upfront deposit of 50% of the overall cost . We will send you a cost sheet.based upon your selection of bourbon.
4. Come up with a few choices of names of your product or we will help you select a name.
5. Choose from 3 bottle types for your own bourbon brand. Additional choices are available for an additional cost and minimums apply.
6. Come up with an idea of a design of the label and our professional designer will help you through the final design of the label. You will receive an electronic file with the final label to use in your print and electronic marketing.
7. Once the name and design are finalized, we handle all the TTB and state filing. Wait 90 days for final delivery of product to you through our state licensed distributor.Make the final 50% payment by 30 days after delivery of your product.
8. Federal trademark of your new brand is an additional one-time legal and Federal fee.
9. We will provide tasting notes for your new product.
10. For an additional fee, our designer will also design Point of Sale material, signs, social media and email postings for you to send to your customers to promote your new product. Also available are caps, t-shirts, barrel heads with the imprinted name and other giveaways.
11. Create up to four multiple brands from the same barrel for an additional cost for the soft costs.
12. Mark up your product by 50% with a gross profit of 33% and reap the higher profits and greater benefits of selling your own brand of bourbon.
13. Sell through your new bourbon brand and reorder before you run out to keep the sales moving.
14. As a bonus, you receive a free one year Distiller-level membership into the NY Whiskey Society.

Requirements Customers

1. Perfect for groups as small as 1 person who wants their own show-off brand of bourbon to the large group of 200 to 250 people who would like one bottle each such as corporations, trade unions, fraternities and sororities, family reunions, weddings, charitable organizations, professional societies and so forth.
2. Be ready to market to all your bourbon aficionados.
3. We provide you with an electronic, email and Social Media ready promotion to send to your customers about creating their own brand of bourbon by buying a whole 53 gallon barrel of bourbon and turning it into bottles.
4. Your customer has to prepare to purchase 200 to 250 bottles per barrel of their own bourbon packaged in 6 packs with a cost of $50 to $60 per bottle, $10,000 to $15,000.
5. Your customer choose the type of bourbon: 90 proof, cask strength, finished in sherry casks or finished in port casks.
6. Your customer chooses the name of their bourbon and chooses the design based upon a set of pre-designed formats.
7. Your customer choose a bottle type from 3 offered bottles.Additional choices are available for an additional cost and minimums apply.
8. Your customer provides an upfront deposit of 50% of the overall cost . We will send you a cost sheet.based upon your selection of bourbon.
9. Your customer comes up with a few choices of names of your product or we will help them select a name.
10. Your customer chooses from 3 bottle types for your own bourbon brand. Additional choices are available for an additional cost and minimums apply.
11. Your customer come up with an idea of a design of the label and our professional designer will help you through the final design of the label. They will receive an electronic file with the final label to use in their print and electronic promotion.
12. Once the name and design are finalized, we handle all the TTB and state filing. Wait 90 days for final delivery of product to you through our state licensed distributor.Your customer pays the balance prior to pickup of delivery by you to them of their bourbon. You make the final 50% payment to the distributor by 30 days after delivery of the product.
13. Federal trademark of your customer’s new brand is an additional one-time legal and Federal fee.
14. We will provide tasting notes for the new product.
15. For an additional fee, our designer will also design signs, social media and email postings for your customer to send to their friends, family and colleagues to promote their new product. Also available are caps, t-shirts, barrel heads with the imprinted name and other promotional material..
16. Mark up your product by 50% with a gross profit of 33% and reap the higher profits and greater benefits of selling your customer their own brand of bourbon.
17. Remind your customers to reorder their bourbon brand for every type of holiday or event.
18. As a bonus, your customer each receive a free one year Sipper-level membership into the NY Whiskey Society.

We will provide a marketing plan & materials to support you in selling this program to your customers.

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